Friday, August 7, 2009

Artist Statement

Most visual artists can talk freely and fluidly about their work: what inspires them; their composition, materials, and technique; what they’re trying to say with their art. When they have to put these ideas in print, though—which they inevitably must—they often find themselves at a loss for words.

Visual artists are generally not writers and writing per can be alien to them, because it relies on a far different mental palette. Writing, after all, originates in a different part of the brain. Indeed, writers see the world differently than visual artists and work with another set of tools, obviously. However, the radical differences between these two modes of expression may actually explain why they so often complement one another.

I have been learning about marketing from Jason Horejs owner of Xanadu Gallery in Scottsdale, Arizona. Recently, he has launched a series of free, mini-workshops. Watch this 25 minute session with New York arts writer Adam Eisenstat on writing an artist statement.

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