Saturday, August 8, 2009

Art Marketing Guide

I have been reading Jason Horejs' blogs and newsletters about art marketing.

Impressed with the information I have been receiving, I decided to purchase his new book, "Starving" to Successful.

This book is the culmination of his work over the last 18 months as he has endeavored to give artists an inside understanding of what it takes to make it in the art business as a gallery-represented artist. This book is based on his seventeen years in the art gallery business, the last eight as owner of Xanadu Gallery in Scottsdale, Arizona. He also drawns from his interviews and surveys of career artists who have been successfully navigating the artist-gallery relationship for decades.

"Starving" to Successful was written to give an artist a comprehensive understanding of the gallery business, and a systematic way to approach galleries.

The book will advise you how to focus your efforts to create a body of marketable, gallery-ready work, how to organize your art, how to make a powerful portfolio, how to choose the best art markets to approach, and, most importantly, what the best approach is to get into galleries. The book will also give you myriad insights into the business to help you fine-tune every aspect of your art career.

The book includes samples of successful artist statements, artist biographies, and resumes, analyzes websites to help you fine-tune yours, and gives you actionable, concrete steps to take to grow your art career.

Purchase your copy.

No comments:

Post a Comment